Whitelaw and Sons Real Estate Morgan Hill
reaching your real estate goals
Robert Whitelaw, Realtor®

Robert Whitelaw, Realtor®

Published:Dec 12, 2023

Born and raised in Silicon Valley, Robert has helped clients successfully buy, sell and invest in real estate throughout Santa Clara County. Robert uses his local market knowledge to help clients across Silicon Valley!

Welcome to another eye-opening episode of “Real Estate Realities with The RebelBroker”! Today, we’re diving deep into a topic that affects both seasoned and aspiring real estate agents—the real problems plaguing today’s real estate professionals.

Join me as we explore the notion that bad real estate agents are made, not born. Many agents are trained to prioritize quantity over quality, a trend that leads to a decrease in overall service quality. As agents focus on increasing their transaction numbers, key metrics that matter to clients often fall below average.

We’ll uncover shocking examples, like a so-called “Top 1%” real estate agent with a 20% failure rate—meaning 2 out of 10 homes do not sell. If an agent boasts about their yearly deal count, we’ll do the math together to reveal the average hours spent on each deal. It’s time to question whether the emphasis on quantity is contributing to a decline in overall service.

Most training programs emphasize lead generation rather than addressing the unique needs of clients. This focus on quantity makes agents vulnerable to automation, raising the question of their long-term relevance.

We’ll demystify the commonality among “Top” agents—the use of universal checklists or processes. While scaling a business is often promoted, we’ll discuss how this inadvertently makes the agent’s role more susceptible to automation. If agents are executing the same checklist for every home, what value are they truly bringing to the real estate process?

In the second half of our episode, we’ll explore alternative metrics for evaluating real estate agents. Forget the shiny object of a luxury car; let’s focus on the real indicators of success. We’ll delve into metrics like days on market, sales price ratio vs. market ratio, percentage of listings resulting in a sold home, and list price reductions prior to sale. These metrics offer a more nuanced and insightful perspective on an agent’s performance.

Join me as we challenge the status quo and rethink how we judge the effectiveness of real estate agents. It’s time to bring quality back to the forefront of the real estate industry. Stay tuned for another thought-provoking episode of “Real Estate Realities with The RebelBroker”!

Check Out The Last Show!


NAR Settlement – For Buyers and Sellers

The NAR settlement, once it is approved, is set to go into effect in the middle of July 2024. This will completely change how Buyers agent are compensated and we can count on chaos while the systems adjust to the new reality.

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Just enter your address and get access to your instant home value estimate, but also amazing tools to evaluate refinance options, your equity, ways to levarage your homes equity, how to pay your home off faster… and so much more!

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